The sims, a computer game from long before social media, was based on simulation. Simulation games are not a new phenomenon. Their other strategy is to target people who like simulation games. Though this is a game or simulation and not an actual social media app, their ASO strategy points towards the fact that the target audience of the application is those who aspire to have a lot of followers in real life. This means that the application gains users from people who want to gain followers on their social media applications. The app seems to use the ASO strategy of targeting other apps and social media apps keywords as well as things like “gain followers”, “get followers” etc. Though, with “influencer” being the dream career of many Gen Z kids, it does make sense that they would want to emulate their idols. The recent addition of a “canceled” feature where fans turn against you makes it all the more Bizarre. Initially, the application had the setting of “celebrity” or “go viral” where you could choose to be a well-known celebrity or someone who was rapidly gaining subscribers. Though it has now settled down in downloads and ratings, the app has had two major peaks at the top of the charts this January. Sounds like a strange concept right? Fans loved it! Organic searches from its own brand keywords Then the app resets and they start over again. They have the ability to post photos, videos, interact with fans, reply to comments, and all other functions of the app in a simulated environment for 15 minutes.
Do you have the Hype? This app allows users to pretend that they are Tiktok Famous for 15 minutes at a time.
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